Full description: SEO feels complicated because most explanations are written for marketers, not creatives. This guide translates the parts that actually matter into plain language — what Google looks for, why creative websites often rank poorly despite great work, and where to focus first.
By the end, you won’t be an SEO expert. You will understand enough to make confident decisions about your website without relying on someone else to translate it for you.
What’s covered:
- How search engines evaluate and rank creative websites
- The difference between what Google sees and what visitors see
- Why portfolio-heavy sites often underperform in search — and the fix
- The three on-page changes with the highest impact for creatives
- Keyword thinking without the keyword obsession
- What to do first, second, and third when you’re starting from scratch
What you’ll leave with: A clear understanding of how SEO applies to your specific kind of website, and a prioritised list of changes to make this week.
Format: Multi-section PDF guide. Instant download.